Club Med Ski Reports

Every year, Club Med carries out a survey of 1,000 UK adults, all of whom have skied or snowboard in the last four years. Our questions are compiled with a view to learning as much as possible about the latest developments in the ski industry and how they may be impacting the mindset and decision making of holidaymakers. Crucial research for the winter tourism and sporting industries, the results are published here every October ahead of the upcoming ski season.

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Latest Ski Report

Ski Report 2024

Carving Out New Tracks: The 2024/2025 ski season introduces fresh trends.
Skiers are booking earlier due to rising costs and concerns about snow conditions. All-inclusive packages and sustainable practices are becoming more popular. Families are a key demographic, and Club Med's childcare services are in demand. Download our 2024 Ski Report.

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Previous Ski Report Editions

Ski Report 2023

Costs, Habits and Conditions: State of Ski for the Upcoming Season. Discover Club Med's 11th annual ski report, which seeks to examine the latest developments within the industry as we look ahead to the winter 2023/24 season.

Club Med Ski Report 2023/24

Ski Report 2022

Following years of travel restrictions, the upcoming ski season is finally set to return to the first full, undisrupted season since winter 2018/19. This is incredibly uplifting for both ski enthusiasts and the travel industry as a whole, and as such, the demand for winter sports holidays has never been higher. Based on our sales and booking trends to date, we are confident this is going to be a record-breaking season. However, while this winter provides the opportunity for many to return to the slopes without the disruptions of seasons past, we are very aware that the cost of living crisis means budgets are being squeezed, so it is more important than ever that we continue to offer incredible value for money and deliver experiences that provide memories for a lifetime. Download Club Med's 2022 Ski Report

Ski Report 2021

At the start of 2020, it would have been unimaginable to think that Brits are only just now able to think about heading back to the slopes as we approach winter 2021/22, following two seasons of disruption. Coming from the first signs of the global pandemic impacting the 2019/20 season, forcing it to end abruptly in March, to a season which never went ahead last year, we are confident and optimistic that the upcoming season will be bigger and better than ever as demand for missed ski holidays soars. We are however acutely aware that we need to continue to provide reassurance to customers as Covid-19 continues to affect the way in which people are thinking about winter sports holidays. Download Club Med's Ski Report 2022

Ski Report 2020

In a year which no one could have predicted, Club Med examines the effect of the pandemic on the winter 2020/2021 season in its eighth annual ski report: A season like no other - Winter sports holidays in a pandemic. Download Club Med's 2020 ski report